Like many retirees, my husband and I have been focused on getting rid of the clutter around our house. Over the years we have managed to collect a lot of stuff; stuff that is no longer relevant to our lives. But, as we continue to offload piles of things we’ve acquired over the years, there continues a flood of unwanted and useless stuff through our front door, via the U.S. Postal Service. Despite our best efforts to keep on top of it, we often find ourselves drowning in annoying junk mail.
In addition to the grocery store flyers, coupon mailings, and offers of various types of insurance coverage, most of the remaining useless pre-trash fits into one of the following categories:
Let us help you acquire more debt
Amid the destruction and turmoil the 2007-2008 financial crisis caused, we found one small ray of sunshine peeking through the rubble: no more unwanted credit card offers junking up our already junky junk mail. Although nothing had changed about our personal credit-worthiness, all of the various banks, retail chains, airlines, etc. suddenly went silent. They no longer were anxious to offer anyone with a pulse the opportunity to accumulate debt by applying for their credit cards. When the economy melted it was as if a spigot had suddenly been turned off and we were grateful for the reprieve.
Unfortunately, judging from the mail that we have been receiving lately, that reprieve is over. Almost daily it seems that we get multiple offers of cards that will earn us airline mileage, free hotel stays, or cash back on specific purchases.
Just as they did before the financial meltdown, these offers go straight to the shredder. We have the cards we need (just one and a back-up) and we probably aren’t the kind of customers they want anyway since we pay our balance off each month.
Even though you already gave, please give us more
Also junking up our mailbox are donation requests from charitable organizations and non-profits that we already give to. It’s not unusual to send in our annual membership fee and, just a few months later, receive another mailing that looks surprisingly like an annual membership fee request. We have started to keep a spreadsheet listing the organization, what we gave, and when we gave just so we can keep everything straight.
You’d think that these organizations could save a ton of money by just mailing once a year, but obviously these ongoing solicitations must work or they wouldn’t send them. It bothers me to think that these organizations I think so highly of have, as part of their fund-raising tactics, a strategy to fool people into making more than one “annual” donation.
You have several years left on your magazine subscription but how about paying in advance for several years more?
Magazines have been employing the scheme of multiple solicitations for ages. Although I’ve cut way back on my subscriptions, I still receive a few print magazines. Choosing the multi-year subscription option will usually save money but I’ve also found that it gives them more chances to send annoying and confusing solicitations. Long before my subscriptions are up, I start to receive requests to renew, extend, and send gift subscriptions to friends.
And, these are just those mailings from the magazine company. Often magazine sales companies – with no connection to the actual publisher – try to trick subscribers into re-ordering their magazines through them. These are the mailings that are made to resemble legitimate renewal notices or even invoices. I’m fortunate to live in a state that requires magazine companies to disclose the current subscription end date on their renewal notices, but they do their best to camouflage them.
As annoying and wasteful as this type of mail is, I worry about a time in the future when my husband and I may be less able to keep track of what is legitimate and what isn’t. When I took over the management of my father’s household and finances as his health declined, I was shocked by the number of sharks ready to feed on those most vulnerable. Without an honest and diligent gatekeeper, it’s easy to get eaten alive.